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  • Connor Battle

Single Sunday: Rex Orange County, "Keep It Up"

Rex Orange County is back with a video for his new single, “Keep It Up.” The track comes in celebration of the announcement of his new album, Who Cares?, out March 11th.

Who Cares? marks the follow-up to 2019’s Pony. In addition to “Keep It Up,” the album features a highly anticipated appearance from Tyler, The Creator. The pair last collaborated on Tyler, The Creator’s 2017 album, Flower Boy.

“Keep It Up,” is a sweet, upbeat tune with bubbly instrumentals and a driving drum line. Lyrically, Rex Orange County delivers lines like, “You no longer owe the strangers/ It’s enough, it’s enough.” The accompanying video was shot in Amsterdam and features an appearance from Benny Sings.

Watch the video for “Keep It Up” below.


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